Background and Objectives
Flexilivre, a specialist in creating personalized photo books, wanted to strengthen its online presence while increasing its community engagement. The goal was to reach out to mothers in particular, the brand's main target, by creating visually appealing, emotionally impactful content and by integrating new platforms like Pinterest.
Actions
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Photos and Generative AI : Creation of visuals following the client’s color chart.
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Emotional Reels : Video content on Instagram to engage moms.
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Pinterest : Highlighting blog articles and creating thematic boards.
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Influence : Collaboration with “mom” bloggers for authentic publications.
Results
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Instagram : +300% subscribers in 6 months (2K to 6K), engagement rate of 5% to 7.5% the first year.
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Pinterest : 140K organic impressions, average engagement rate of 5-10% (up to 10% during Christmas period).
