Background and Objective
As part of its digital development, DEKRA Automotive sought to improve its visibility by highlighting its initiatives dedicated to supporting motorists and road safety. The objective was to strengthen its positioning as an expert in the sector while optimizing SEO to attract a qualified audience.
Actions
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Blog Writing : Creating in-depth content on key topics such as automotive safety, best maintenance practices, and regulatory developments, while applying SEO best practices.
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Social Media Marketing (SMO) : Strategic sharing of articles via Facebook and X (Twitter) to maximize visibility and generate engagement with professional targets.
- Motion designs on Youtube and Social Media
Results
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SEO : Significant improvement in positioning on automotive and security-related keywords, increase in DEKRA 's organic traffic.
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Awareness : Increased engagement on social media, helping to strengthen DEKRA’s image as a leading player on compliance and safety issues in the automotive sector.
