social media is now a must-have for any successful marketing strategy. Whether it's to increase your brand's visibility, engage your audience, or generate leads, publishing content regularly is essential. However, producing content more quickly on social media can be a real challenge for marketing teams. This article explores solutions to accelerate content production, highlighting the role of artificial intelligence (AI) tools and structures such as content factories, with a particular focus on Dicenda, a key player in this field.
The importance of producing content on social networks more quickly
Algorithms on social platforms, including Instagram and TikTok, are designed to favor accounts that post regularly. The more active a brand is, the more likely it is to appear in followers’ feeds and even reach a wider audience via discovery sections. However, the effectiveness of these posts depends heavily on their frequency and relevance. Posting sporadically is no longer enough, and brands must now consider mass production to remain competitive.
Why is frequency so important? Algorithms are programmed to favor active accounts because they believe these accounts provide relevant and engaging content. In other words, the more you post, the more likely it is that your content will be seen and shared. However, maintaining such a cadence requires not only creativity, but also time and personnel resources. This is where AI tools and content factories come in.
Produce social media content faster with generative AI
Content writing is one of the most time-consuming aspects of digital marketing . Between brainstorming, writing, proofreading, and SEO optimization, producing a single post can take several hours. Fortunately, generative AI offers a solution to speed up this process.
Sprinklr, an example of embedded generative AI. Sprinklr, a social media management platform, offers generative AI features that can automatically compose posts based on brief inputs. These AIs are able to understand context, adapt to the brand’s tone of voice, and propose texts optimized for engagement. For example, a brand can enter a few keywords or key phrases, and the AI generates an entire post in seconds, ready to be published. This not only saves time, but also ensures consistency in content production.
AI for copywriting: a huge time saver. Beyond writing posts, AI can also assist in creating captions, product descriptions, blog posts, and even video scripts. These tools, like those built into Sprinklr, are designed to understand the specific needs of each platform, making them especially useful for marketing teams juggling different content formats.
Create impactful visuals with Midjourney and other tools
Visual quality is paramount on platforms like Instagram, where images play a central role in user engagement. Traditionally, creating visuals required either an in-house design team or purchasing images from stock photo libraries, which were often expensive and limited in diversity. Today, tools like Midjourney are revolutionizing this approach.
Midjourney: A powerful tool for visual creation. Midjourney is a generative AI specialized in image creation. Unlike stock images, Midjourney allows you to create unique, tailor-made visuals that are perfectly aligned with the brand’s graphic charter. For example, a company wishing to illustrate an abstract concept or a new product can use Midjourney to generate an image that exactly matches its vision. This not only offers greater creative flexibility, but also significantly reduces production costs and times.
Other tools to produce social media content faster. In addition to Midjourney, there are other AI software that can assist marketing teams in creating visuals. For example, Canva offers easy-to-use templates and editing tools, while Adobe Sensei, part of the Adobe suite, uses AI to automate certain design tasks, such as clipping or color correction.
Producing videos efficiently with AI like Lumen5
Videos have become a popular format on social media, especially on TikTok and Instagram Reels. However, producing quality videos typically requires specific technical skills and expensive equipment. Generative AI is changing the game by making it possible to create professional videos with minimal effort.
Lumen5: Transforming text into video. Lumen5 is an AI tool that can transform written content into video. The user can simply enter a blog post or script, and the AI will create a video complete with animations, transitions, and accompanying music. This type of solution is particularly useful for marketing teams that want to produce video content quickly, without having to mobilize significant resources.
The benefits of AI for video production. In addition to Lumen5, other tools such as InVideo or Synthesia allow you to generate videos in a few minutes. These solutions are ideal for producing explainer videos, advertisements or promotional content adapted to short formats on social networks. In addition, they often integrate advanced customization features, allowing you to adapt the style and tone of the videos to the brand identity.
The importance of a content factory to produce content on social networks more quickly
While AI tools are extremely useful for accelerating content production, they must be integrated into a well-structured overall strategy. This is where the content factory comes in, a structure dedicated to managing, producing and optimizing content for brands.
Dicenda: an example of an effective content factory. Dicenda is a content factory that offers comprehensive services to help companies maximize their presence on social networks. In addition to training teams on the latest trends, Dicenda is involved in content planning, editorial calendar management, and ensuring the quality and consistency of publications. This holistic approach allows brands to stay relevant and optimize their impact on social networks.
The Key Role of Post-Production Once the content is created, post-production plays a vital role in ensuring that it is optimized for social platforms. This includes adding subtitles, SEO optimization, correcting visual or audio artifacts, and applying special effects. Dicenda specializes in these aspects, ensuring that each content is not only in line with the brand’s graphic charter, but also optimized to generate maximum engagement.
Case Study: Dicenda and a major player in online photo book creation
To illustrate the effectiveness of this approach, let’s take the example of Dicenda and their collaboration with a leading online photo book company. This client was looking to produce unique and on-brand images, but was having difficulty finding suitable visuals on stock image libraries.
An innovative solution thanks to Midjourney. Using Midjourney, Dicenda was able to create custom images in minutes, visuals that would have been impossible to obtain otherwise, whether by a photographer or via image banks. These images, perfectly aligned with the brand's branding, contributed to an engagement of over 10% on associated publications, a significant result in a sector where competition is fierce.
The contributions of Dicenda. Dicenda not only provided the visuals, but also ensured content consistency, controlled the prompts used to generate the images, and handled post-production. This integrated approach allowed the brand to focus on its core business, while benefiting from exceptional quality content, produced quickly and at a lower cost.
Conclusion
In a constantly evolving digital landscape, producing content quickly while maintaining high quality is a major challenge for marketing teams. By leveraging generative AI tools like Sprinklr, Midjourney or Lumen5, and collaborating with content factories like Dicenda, companies can not only meet this requirement, but also optimize their presence on social networks. These solutions offer the flexibility and efficiency that are essential to stand out in an increasingly competitive environment.
