Blog of Dicenda

The world of digital, social media and content creation

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Publicity

How Mobile Advertising Drives Impulse Buying and FOMO

Mobile advertising has become an essential tool in the arsenal of marketing strategies. Thanks to its...
Woman pre-ordering a product

Pre-Orders: How to Create FOMO Before a Product Releases

Pre-orders have become a key marketing strategy for brands looking to attract attention...
impatient crowd

Creating Consumer Impatience: FOMO Marketing Strategies and Examples

Impatience is a powerful force in modern consumption. Companies know that stimulating desire...
Amazon prime

Amazon Prime: IWWIWWIWI at the heart of its strategy

If FOMO refers to the fear of missing out on an opportunity, the term IWWIWWIWI (I Want What...
live commerce

Live commerce and FOMO: creating urgency in online shopping

Live commerce, or live shopping, is a new form of online sales which...
iPhone 16 Pro vs Samsung S14 Ultra

iPhone 16 Pro: Should Content Creators Buy It?

For photo and video content creation, the iPhone 16 Pro is a great option thanks to...
perfect image AI

The perfect image for your content thanks to AI?

The quest for the perfect image for a piece of content can often turn into a major challenge....
Paris overwhelmed by social networks

Paris 2024: an innovative and immersive digital strategy

The Paris 2024 Olympic and Paralympic Games are not just a sporting event...
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